Lecture Notes

Note: Selected lecture notes are provided below. Context statements and references have been provided for guest lectures.

LEC # CASE/LECTURE TOPICS LECTURE NOTES
1 Introduction and Group Assignment

Introduction and Group Assignment (PDF)

Guest lecture: "The Zipcar Case Study." Derby Management. [This lecture addresses how an entrepreneur can raise venture capital along with ideas about sales and marketing].

Guest lecture: "Hubspot Case." Derby Management. [This lecture addresses what kind of research is required while founding a company].

2 Business Plan I

Guest lecture: Derby, Jack. "Writing the Winning Business Plan." Derby Management, 2012. [This lecture addresses how a winning business plan can be developed and written].

Guest lecture: Derby, Jack. "The Roles of Business Planning for Successful Business Growth." Derby Management, 2012. [This lecture addresses expectations, growth, and roles of business plans for a business].

 

3 Financials I Financials I (PDF)
4 Sales and Marketing I Guest lecture: "Just What is Marketing." Derby Management, 2012. [This lecture addresses business planning architecture, five stages of growth, and marketing].
5 Financials II Financials II (PDF)
6 Sales and Marketing II Guest lecture (cont.): "Just What is Marketing." Derby Management, 2012. [This lecture addresses business planning architecture, five stages of growth, and marketing].
7 Financials III Financials III (PDF)
8 Intellectual Property and Licensing Guest lecture: Turner, Jack. "Inventions, Patents, and MIT Policy and Practice." 2012. [This lecture addresses inventions, patents, and MIT policy and practice].
9 Ratio Analysis I None
10 Ratio Analysis II None
11 Prelude Lobster Case None
12 Project Progress Report None
13 Quiz Review None
14 Quiz None
15 Designing and Building Yachts None
16 Commoditization vs. Differentiation None
17 Total Quality Management None
18 Entrepreneurship Guest lecture: Marano, John. "Vascular Insights." ClariVein, 2012. [This lecture addresses funding, operational strategy, manufacturing, marketing, and company details of ClariVein].
19 HP Printer Case HP Printer Case (PDF)
20 Strategic Planning of R&D Strategic Planning of R&D (PDF)
21 Teradyne Business Plan None
22 Pilkington Float Glass Case None
23 Omniport Houston Case None
24 Ethics None
25 Project Presentation None
26 Project Presentation (cont.) None