LEC # | CASE/LECTURE TOPICS | ASSIGNMENTS |
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1 | Introduction and Group Assignment | None |
2 | Business Plan I | None |
3 | Financials I | |
4 | Sales and Marketing I | None |
5 | Financials II | None |
6 | Sales and Marketing II |
Prelude Case Study & Questions: [Complete "Prelude Corporation" Reading first] Answer the following questions. Your answer for each question should not exceed one paragraph.
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7 | Financials III |
Project Progress Report : Each group must be prepared to give a short presentation about your business plan. The purpose of this presentation is to update the instructors and the rest of the class on the progress of your plan. By now you should have a solid business idea. Presenting Business Opportunities (PDF) [We are looking for you to sell your idea to us in a short period of time; don't worry yet about all the details of your final plan/presentation.] |
8 | Intellectual Property and Licensing |
SUL Part 1 (PDF), Part 2 (PDF) [Complete "Hewlett-Packard" Reading first] |
9 | Ratio Analysis I | None |
10 | Ratio Analysis II | None |
11 | Prelude Lobster Case | None |
12 | Project Progress Report | None |
13 | Quiz Review | None |
14 | Quiz | None |
15 | Designing and Building Yachts | None |
16 | Commoditization vs. Differentiation | None |
17 | Total Quality Management | None |
18 | Entrepreneurship | None |
19 | HP Printer Case | None |
20 | Strategic Planning and Management of Technology |
Pilkington Float Glass: [Complete "Pilkington Float Glass" Reading first] For the written assignment, please answer the question below. Limit your response to half a page, single-spaced.
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21 | Teradyne Business Plan | None |
22 | Pilkington Float Glass Case | None |
23 | Omniport Houston Case | None |
24 | Ethics | Ethics (PDF) |
25 | Project Presentation | None |
26 | Project Presentation (cont.) | None |