1 |
Lecture: Introduction (PDF) |
2 |
Lecture: The Customer Decision Process (PDF) |
3 |
Case Study: Vicks |
4 |
Lecture: Marketing Strategy 1 (PDF) |
5 |
Lecture: Marketing Strategy 2 (PDF) |
6 |
Case Study: Vestron |
7 |
Case Study: Barco |
8 |
Lecture: New Product Development (PDF) |
9 |
Case Study: Optical Distortion |
10 |
Lecture: Pricing (PDF) |
11 |
Case Study: Tweeter etc. |
12 |
Lecture: Management of Marketing Channels 1 (PDF) |
13 |
Case Study: Boston Whaler |
14 |
Lecture: Management of Marketing Channels 2 (PDF) |
15 |
Case Study: Michael Bregman |
16 |
Lecture: Advertising (PDF) |
17 |
Lecture: Advertising at Nike |
18 |
Lecture: Conclusion (PDF) |