Shopping for groceries in a Giant Supermarket in VA. (Image courtesy of the U.S. Department of Agriculture.)
Instructor(s)
Prof. Duncan Simester
MIT Course Number
15.810
As Taught In
Fall 2004
Level
Graduate
Translated Versions
Course Description
Course Features
Course Description
This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.
Other Versions
Other OCW Versions
OCW has published multiple versions of this subject. 
- 15.810 Marketing Management: Analytics, Frameworks, and Applications (Fall 2015)
- 15.810 Marketing Management (Fall 2010)
Archived versions: 