The actions of consumers and marketers are closely related in this continuous loop. (Diagram courtesy of Prof. Dan Ariely and Prof. Michael Norton.)
Instructor(s)
Prof. Dan Ariely
Prof. Michael Norton
MIT Course Number
15.840
As Taught In
Spring 2004
Level
Graduate
Course Description
Course Features
Course Description
The purpose of 15.840 is to:
- Introduce key marketing ideas and phenomena.
- Develop students' skills in marketing analysis and planning.
- Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.