Selected lecture notes from the first half of the course are available below.
Lec # | Topics | Files |
---|---|---|
Module 1: Marketing and Entrepreneurship | ||
1 | Introduction | (PDF) |
2 | Sustaining Competitive Advantages of New Ventures | (PDF) |
3 | Guest Speaker: Eric Spitz, Chief Executive Officer of Trakus | |
Module 2: Identifying Market Opportunities | ||
4 | Market Research | (PDF) |
5 | Wildfire Communications | (PDF) |
6 | Demand Forecasting | (PDF) |
7 | AT&T; USA Direct In-Languge Service: India | (PDF) |
Module 3: Market Development | ||
8 | Creating a New Market | (PDF) |
9 | Segmentation and Targeting | (PDF) |
10 | Product Concept Development | (PDF) |
11 | Focus vs Diversification | |
12 | Positioning Tools | (PDF) |