Readings

Ulrich, Karl, and Steven Eppinger. Product Design and Development. 3rd ed. New York, NY: McGraw-Hill, 2004. ISBN: 9780072471465.
In all cases where chapters are listed below, they are from this book.

Thomke, Stefan, and Ashok Nimgade. "IDEO Product Development." Boston, MA: Harvard Business School Case 9-600-143, June 22, 2000.

Bowen, H. Kent, and Thomas Everett. "SweetWater." Boston, MA: Harvard Business School Case 9-695-026, November 1, 1994.

Course readings.
SES #	TOPICS	READINGS
1	Introduction We will mainly discuss course logistics and project descriptions.	Skim Chapter 1: Introduction.
2	The Product Development Process: "IDEO" Be prepared for a detailed discussion of the case. How would you characterize IDEO's process? Its organization and management? Should IDEO accept the Visor project at all? Would you try to negotiate a longer lead time?	Read Chapter 2: Development Processes and Organizations. Read Harvard Business School Case 9-600-143: IDEO Product Development.
3	Project Proposals Each student will give a 50 second presentation (Assignment 1b)
4	Identifying Customer Needs: "Sweetwater" Be prepared for a detailed discussion of the case. What do you consider to be the most important needs associated with water purification devices such as the Sweetwater Guardian? Get information from experienced users and find out what they think. How did you get the information?	Skim Chapter 4: Identifying Customer Needs. Read Harvard Business School Case 9-695-026: "SweetWater".
5	Customer Preferences: Conjoint Analysis	Read Chapter 4: Identifying Customer Needs.
6	Industrial Design	Read Chapter 10: Industrial Design.
7	Product Specificationsand Concept Generation	Read Chapter 5: Product Specifications and Chapter 6: Concept Generation.
8	Prototyping	Read Chapter 12: Prototyping.
9	Concept Selection	Read Chapter 7: Concept Selection.
10	Faculty Project Consulting In this class session, Teams 1 to 5 will have time to review their concepts with course faculty and team advisors. Bring your customer needs lists, target specifications, concept drawings, and any questions you have for discussion.
11	Faculty Project Consulting (cont.) In this class session, Teams 6 to 10 will have time to review their concepts with course faculty and team advisors. Bring your customer needs lists, target specifications, concept drawings, and any questions you have for discussion.
12	Intellectual Property	Read Chapter 14: Patents and Intellectual Property.
13	Faculty Project Consulting (cont.) The teams will provide some form of "proof-of-concept". Bring a prototype to class that shows that you can overcome the key challenges of your concept.
14	Peer Concept Review Teams 1 to 5 will give a 15-minute presentation to describe their market opportunity and selected concept and demonstrate how the will tackle their key challenges. All students must attend this session.
15	Peer Concept Review (cont.) Teams 6 to 10 will give a 15-minute presentation to describe their market opportunity and selected concept and demonstrate how the will tackle their key challenges. All students must attend this session.
16	Product Architecture	Read Chapter 9: Product Architecture.
17	Forecasting Demand for New Products	Skim Chapter 8: Concept Testing and Chapter 15: Product Development Economics.
18	Global Manufacturing and Costing	Read Chapter 11: Design for Manufacturing.
19	Design for Manufacturing
20	Trends and Tools in Product Development	Skim Chapter 16: Managing Projects.
21	Faculty Project Consulting In this class session, Teams 6 to 10 will have time to review their progress with course faculty and team advisors. Be prepared to provide an outline of your final presentation and of the remaining tasks you face.
22	Faculty Project Consulting (cont.) In this class session, Teams 1 to 5 will have time to review their progress with course faculty and team advisors. Be prepared to provide an outline of your final presentation and of the remaining tasks you face.
23	Final Meeting Project Presentations Final project presentations will be held approximately from 9:00 am to 4:00 pm. The location will be announced in class. For more details, refer to the projects section.