The reading guides below contain a list of study questions to guide you through the readings, as well as instructions for the assigned one-pagers and exercises due throughout the course.
SES # | TOPICS | READING GUIDES |
---|---|---|
1 | The economics of information | |
2 | Sermo | (PDF) |
3 | Differential pricing, signaling and screening | (PDF) |
4 | Bundling and aggregation | (PDF) |
5 | Search and competition | (PDF) |
6 | Two-sided networks: eBay | (PDF) |
7 | Pricing at zero | (PDF) |
8 | Amazon | (PDF) |
9 | Targeted advertising: Google | (PDF) |
10 | Measurement, analytics and experimentation | |
11 | The long tail | (PDF) |
12 | Deep QA and knowledge work | (PDF) |
13 | Midterm exam | |
14 | Wikipedia | (PDF) |
15 | Enterprise 2.0 | (PDF) |
16 | Open source and innovation | (PDF) |
17 | Experimentation, replication and innovation | (PDF) |
18 | Digital advantage | (PDF) |
19 | Social networks | (PDF) |
20 | Information analytics | (PDF) |
21 | Student presentations | |
22 | Emerging electronic markets | (PDF) |
23 | Future of information economy | (PDF) |