| 1 | Course introduction and elements & role of a business plan | |
| 2 | Idea generation | |
| 3 | Analyzing ideas and inspirations | Assignment 1A due |
| 4 | Speed dating for team formation | Assignment 1B due |
| 5 | More team formation and idea refinement | |
| 6 | Market segmentation & primary customer research | Assignment 1C due |
| 7 | Moving from the broad list of potential markets to specific targets | |
| 8 | Determining what you can do for your customer | Assignment 2 due |
| 9 | Defining and refining what makes you unique | |
| 10 | Simulation lab on marketing plan | Assignment 3 due |
| 11 | Competitive advantage | Assignment 4 due |
| 12 | Business economics part I: Cost of customer acquisition | Assignment 5 due |
| 13 | COCA examples and discussion | |
| 14 | How do you make your business economically sustainable & attractive? | Assignment 6 due |
| 15 | Sales and distribution | |
| 16 | Go-to-market simulation lab | Assignment 7 due |
| 17 | How do you design and build your product? | |
| 18 | Nuts and bolts of building your financial statements | Assignment 8 due |
| 19 | Product definition, development to delivery | |
| 20 | Legal considerations to start a company | Assignment 9 due |
| 21 | Scaling the business, team section & how to present a business plan | Assignment 10 due |
| 22 | Troubles ahead | Assignment 11 due |
| 23 | Student team presentations | |
| 24 | Student team presentations (cont.) | Assignment 12 due |
