This subject draws on a mix of time-tested, current and forward-looking materials. The frameworks and models for the subject are drawn from various authors including Bartlett & Ghoshal; Doz, Santos & Williamson; Ghemawat; Johanson & Vhalne; Lessard; and Porter. We selected a set of case studies of companies from different origins, different industries, and different ages. These are well-known companies and industries, and this should allow us to focus on their internationalization, global strategy and organization. Other companies will be used as examples during class sessions.
LEC # | TOPICS | READINGS |
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1 |
Going "Global" and Being "Global": To be global or not to be global—is that one question? Study Questions
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Required ReadingsLevitt, T. "The Globalization of Markets." Harvard Business Review, May–June 1983. "The World is Flat." Wikipedia. |
2 |
The Advantage of Internationalization: Why go "against a sea of troubles"? Study Questions
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CaseLessard, Donald, and Cate Reavis. "CEMEX: Globalization 'The CEMEX Way'." (PDF) MIT Sloan School Case 09–039, March 5, 2009. Required ReadingGhemawat, Pankaj. "Global Value Creation." Chapter 3 in Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business School Press, 2007. ISBN: 9781591398660. [Preview with Google Books] |
3 |
Exploiting Home-Based Advantage: Is it easier when you have a paragon at home? Study Questions
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CaseBartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case. Harvard Business School Publishing. Case: 9-390-132, May 07, 1990. Required ReadingPorter, M. "Competing Across Locations: Enhancing Competitive Advantage through Global Strategy." In On Competition. Harvard Business School Press, 1998. ISBN: 9780875847955. [Preview with Google Books] |
4 |
Augmenting Home-Based Advantage: When do foreign CATs improve home RATs? Study Questions
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CaseWestney, Eleanor. "Shimano Inc." MIT Sloan School Case. Required ReadingLessard, D., R. Lucea, and L. Vives. "Global Strategy for the 21st Century: The RAT/CAT Capabilities Perspective." (PDF) MIT Sloan Management Review. |
5 |
Building Metanational Advantage: To be national or not to be national—is that the question? Study Questions
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CaseRenault-Nissan. "Alliance Facts and Figures 2009." (PDF - 1.5MB) Required ReadingsDoz, Y., J. Santos, and P. Williamson. "The Metanational Advantage." Chapter 1 in From Global to Metanational: How Companies Win in the Knowledge Economy. Harvard Business School Press, 2001. ISBN: 9780875848709. [Preview with Google Books] Doz, Y., J. Santos, and P. Williamson. "Marketing Myopia Re-visited: Why Every Company Needs to Learn from the World." Ivey Business Journal 68, no. 3 (2004). |
Part II: Relating Strategy and Organization | ||
6 |
Between a Global Business and a Global Company: Exporter or multinational—is that an option? Study Questions
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CaseKhanna, Tarun, Ingrid Vargas, and Krishna G. Palepu. "Haier: Taking a Chinese Company Global." Harvard Business School Case. Harvard Business School Publishing. Case: 9–706–401, Oct 17, 2005. Required ReadingsFung, V., William Fung, and Jerry Wind. "The Orchestration Imperative." Chapter 1 in Competing in a Flat World: Building Enterprises for a Borderless World. Pearson Prentice Hall, 2007. ISBN: 9780132618182. [Preview with Google Books] Zeng, Ming, and Peter J. Williamson. "How to Meet China's Cost Innovation Challenge." Ivey Business Journal 72, no. 3 (2008). |
7 |
Global Integration and National Responsiveness: Global and local—is that an imperative? Study Questions
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CaseCompeau, D., and K. Mark. "IBM Canada Ltd.: Implementing Global Strategy." Ivey Publishing. Case: 9B10E008, November 09, 2010. Required ReadingBartlett, Christopher A., and Sumantra Ghoshal. "Managing Across Borders: New Organizational Responses." MIT Sloan Management Review. October 15, 1987. |
8 |
Local Adaptation: Can you weld uniformity in different places? Study Questions
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CaseSiegel, Jordan I., and Barbara Zepp Larson. "Labor Market Institutions and Global Strategic Adaptation: Evidence from Lincoln Electric." (PDF) Management Science 55, no. 9 (2009): 1527–46. (The case of Lincoln Electric is described in the article. You may skip sections 4, 5, and 6 of the article in your preparation for class discussion.) Required ReadingBartlett, Christopher A., and Sumantra Ghoshal. "What is a Global Manager?" Harvard Business Review, August 2003. |
9 |
Global Strategy and Knowledge Management: How do you spread it all over the world? Study Questions
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CaseEdmondson, Amy C., Bertrand Moingeon, Vincent Dessain, et al. "Global Knowledge Management at Danone (A)." Harvard Business School Case. Harvard Business School Publishing. Case: 9–608–107, Dec 11, 2007. Required ReadingSzulanski, Gabriel, and Sidney Winter. "Getting it Right the Second Time." Harvard Business Review, January 2002. |
10 |
Global Delivery: Why bother? Study Questions
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CaseHaour, G., C. Billington, and A. Pahwa. "Infosys: Effectively Leveraging Global Resources." IMD. Case: 3-1814, November 11, 2007. Required ReadingSantos, José. "Strategy Lessons from Left Field." Harvard Business Review, April 2007. |
11 |
Global Innovation: Local Innovation—seriously? Study Questions
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CaseSingh, Jasjit. "GE Healthcare (A): Innovating for Emerging Markets." Insead. Case: 311-048-1, March 2011. Required ReadingsImmelt, Jeffrey R., Vijay Govindarajan, and Chris Trimble. "How GE Is Disrupting Itself." Harvard Business Review, October 2009. Prahalad, C. K. "The Invisible Market." Across the Board 41, no. 5 (2004): 23. Santos, J., Y. Doz, and P. Williamson. "Is Your Innovation Process Global?" MIT Sloan Management Review 45, no. 4 (2004). |