| LEC # | TOPICS | READINGS |
|---|---|---|
| 2 | Steps in Planning Industry Value System - Risk and Reward |
 Porter, M.E. Chapter 1 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0. |
| 3 | Market Segmentation: How to Analyze? |
Porter, M.E. Chapter 2 and "Market Segmentation" (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0. |
| 4 | Segment Attractiveness: Where to Compete? Generic Strategies |
Porter, M.E. Chapter 2 and "Market Segmentation" (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0. |
| 5 | Firm Value Chain 1 What Drives a Low - Cost Strategy |
Porter, M.E. Chapter 3 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0. |
| 6 | Firm Value Chain 2 What Drives a Differentiation Strategy |
Porter, M.E. Chapter 4 and Chapter 5 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0. |
| 7 | Issues in Vertical Integration: How Much Risk Do You Want? |
Porter, M.E. "Vertical Integration" (chapter 14). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7. |
| 8 | Changing the Game: How Information Gives You Competitive Advantage Strategy in Fragmented Industries |
Porter, M.E., and V.E. Millar. "How Information Gives You Competitive Advantage." Harvard Business Review (July 1985). Porter, M.E., and J.W. Rivkin. "Industry Transformation." Harvard Business School Note 9-701-008. Porter, M.E. "Strategy in Fragmented Industries" (Chapter 9). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7. |
