| 1 | What electoral politics say about culture(s) | |
| 2 | The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 1) | |
| 3 | The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 2) | Task 1 due |
| 4 | Segmenting citizens, reading the public mind: The invention of market research | |
| 5 | Consumers or citizens? The promises and perils of mass media—The Dewey, Lippmann Debates, and an Interlude by Edward Bernays. | |
| 6 | Liberalizing Latin America | |
| 7 | Political consultants abroad | Task 2 due |
| 8 | Sawyer–Miller goes South | |
| 9 | Polling for democracy | |
| 10 | Parables of change | Task 3 due |
| 11 | Floating signifiers: The Caudillo meets marketing | |
| 12 | Political marketing: Neo-populism or democracy at last? | |
| 13 | Final presentations | Task 4 due |
| 14 | Wrap-up | Task 5 due |
